Post - eCommerce - Parcel
The postal service for Germany
We deliver about 61 million letters every working day in Germany, making us Europe's largest postal company. Our products and services are aimed at both private and business customers and range from physical, hybrid and electronic letters and merchandise to special services such as cash on delivery, registered mail and insured items. Our electronic communications platform E-POST allows companies, administrations and private customers to communicate securely and advantageously.
In the reporting year, the domestic market for business communications was around EUR 4.4 billion (previous year: EUR4.6 billion). We look at the business customer market we compete in and include those companies that provide services to business customers. These include both companies targeting end customers and consolidators offering partial services. Our market share declined slightly to 62.1 % compared with the prior year (64.5 %). On 1 January 2015, we raised the price of a standard letter from EUR 0.60 to EUR 0.62 and reduced that of a compact letter from EUR 0.90 to EUR 0.85.
Targeted and cross-channel advertising
Our portfolio of dialogue marketing services allows advertisers to efficiently reach specific customer target groups. We offer end-to-end services from a single source - from address services to design and creative tools to print, shipment and advertising effectiveness measurement. Customer dialogue is cross-channel, personalised and automated. The management of dialogue campaigns can be fully automated so that digital and physical items with interrelated content reach recipients according to a co-ordinated timetable. Our digital services allow companies to determine their target groups by analysing the visits to their websites or online shops.
The German dialogue marketing market comprises advertising mail along with telephone and e-mail marketing. It shrank by 3 % in 2015 to a volume of EUR16.5 billion, primarily because companies reduced advertising expenditure or shifted to online media. Our share of this highly fragmented declining market increased slightly to 13.1 % (previous year: 13.0 %).
Sending mail and merchandise internationally
We carry mail and light-weight merchandise shipments across borders and provide International dialogue marketing services. For business customers in key European mail markets, we offer international shipping services. Our innovative products set us apart from the competition. For example, we are developing international shipping solutions for consumers (B2C) in the growing e-commerce sector. Our portfolio also comprises consulting and services for all physical and digital dialogue marketing needs. Furthermore, we offer physical, hybrid and electronic written communications for international business customers. Customers outside Germany benefit from our expertise and experience in order to do business successfully in the German market.
The global market volume for outbound international mail was around EUR6.6 billion in 2015 (previous year: EUR6.4 billion). We were able to compensate for the decline in light-weight letters and press products through an increase in the proportion of heavier items. Our market share declined slightly year-on-year to 15.0 %.
Worldwide portfolio of parcel and e-commerce services
We offer our customers a dense network of parcel acceptance points in Germany. Test projects such as the Parcelcopter and car drop delivery services underscore our innovative edge. Customers can choose whether they wish to receive their parcels during a specific delivery window, on the same day or as quickly as possible. Thanks to automated recipient services and intelligent infrastructure, they can also use our new parcel box units for apartment buildings to send and receive parcels safely from home around the clock. We help our business customers to grow their online retail businesses: our marketplace, Allyouneed.de, for example, provides an additional sales channel for small and medium-sized retailers. On request, we can cover the entire logistics chain through to returns management whilst our 2-Mann-Handling service offers a solution for sending larger and heavier items ordered online. With the online supermarket AllyouneedFresh.com and the DHL Multibox, we also service the growing online grocery shopping segment.