Post - eCommerce - Parcel
The postal service for Germany
As Europe’s largest postal company, we deliver about 64 million letters every working day in Germany. We offer all types of products and services to both private and business customers, ranging from physical, hybrid and electronic letters and merchandise to special services such as cash on delivery, registered mail and insured items. Our E-POST product provides a secure, confidential and reliable platform for electronic communication. It allows companies, public authorities and private individuals to send secure communications whilst reducing processing costs.
In the reporting year, the domestic market for business communications was approximately €4.6 billion (previous year: €4.5 billion). In order to accurately reflect actual market conditions, we look at the competition-relevant business customer market and include those companies that provide services to business customers, i.e., both competitors with end customers as well as consolidators who offer partial services. At 64.5%, our market share declined slightly compared with the prior year (64.7%). As at 1 January 2014, we raised the price of standard letters from €0.58 to €0.60. The prices for registered and forwarded mail were also increased.
Targeted and cross-media advertising
Our portfolio of dialogue marketing products allows advertisers to reach specific customer target groups. We offer end-to-end services – from address management to conception and creation, to print, shipment, response management and performance evaluation. Dialogue marketing is cross-media, personalised and automated. Dialogue campaigns can be managed entirely automatically so that digital and physical items reach recipients during the same period of time. Our digital services allow companies to determine their target groups by analysing the visitors to their websites or online shops.
The German dialogue marketing market comprises advertising mail along with telephone and e-mail marketing. In 2014, this market shrank by 1% to a volume of €17.0 billion. Advertisers in industries such as retail have decreased or restructured their expenditures. The insolvencies of the publishing house Weltbild and the do-it-yourself chain Max Bahr were also felt. Our share of this highly fragmented market increased slightly to 13.0% (previous year: 12.8%). In the reporting year, we raised the price of our Infopost product for the first time in 18 years.
Sending mail and parcels internationally
We carry mail and lightweight merchandise shipments across borders and provide international dialogue marketing services. We offer international shipping services for business customers in key European mail markets and by offering innovative products we set ourselves apart from the competition. For example, we are developing international shipping solutions for consumers (B2C) in the growing e-commerce sector. Our portfolio also comprises consulting and services for all physical and digital dialogue marketing needs. Furthermore, we offer physical, hybrid and electronic written communications for international business customers. Customers outside Germany benefit from our expertise and experience in order to do business successfully in the German market.
The global market volume for outbound international mail was approximately €6.4 billion in 2014 (previous year: €6.7 billion). The decline in lightweight letters and press products could only be compensated for in part by the increase in heavier items. Our market share declined to 15.1% compared with the previous year.
Worldwide portfolio of parcel and e-commerce services
At around 29,000 parcel acceptance points in Germany, we offer many innovative parcel services via over 13,000 retail outlets, 12,000 Paketshops, 2,750 Packstations and around 1,000 Paketboxes. Our customers can choose whether they wish to receive their parcels in the evening, on the same day or even as soon as possible. The new parcel boxes allow parcels to be securely sent and received from home around the clock. We help our business customers to grow their online retail businesses. Our shopping portal, MeinPaket.de, provides small and medium-sized retailers with an additional sales channel. On request, we can even cover the entire logistics chain through to returns management. We are developing the online food retailing segment at our online supermarket, Allyouneed.com, and our 2-Man-Handling offers a solution for delivering furniture ordered online.
The German parcel market volume totalled around €8.8 billion in 2014 (previous year: €8.2 billion). We expanded our market share to 43.0% (previous year: 42.3%).
In the future, we intend to offer the experience we have gained in e-commerce in Germany to many important markets around the world. In Europe, we have, to this end, already connected more than 1,000 Paketshops, planned Packstations and introduced six-day delivery in the Netherlands. Outside Europe, the well-established business of Blue Dart Express in India will provide a foundation for further e-commerce services in Asia. In the United States, we are increasingly developing into a service provider for the e-commerce industry. We have expanded the existing shipping routes in and out of the most important international markets, for example, from Germany, the United Kingdom and the United States to China.