German Touring Car Masters (DTM)
Speeding towards the finish line with Deutsche Post as the main sponsor
Speed, dynamism, precision and team spirit - anyone who wants to be successful in the world's most popular touring car series needs to possess every one of those attributes. The same applies to the sponsors of the legendary race. "With Deutsche Post, we have gained an important partner who reflects precisely those values," said Hans Werner Aufrecht, CEO of ITR e.V. ("ITR" stands for "Internationale Tourenwagen-Rennen" or International Touring Car Races), which markets the German Touring Car Masters (Deutsche Tourenwagen Masters, DTM).
The touring car series takes the racing teams to four European countries, where they compete against each other on ten weekends. Germany hosts the DTM six times, the other race venues being Zandvoort (Netherlands), Brands Hatch (Great Britain), Valencia (Spain) and Shanghai (China). The DTM receives global coverage - in 2007 alone, more than 2,800 hours of air time were devoted to it around the world. Approximately 800,000 spectators came to watch the races at the race venues themselves.
DHL is the official logistics provider
Deutsche Post's sponsorship package includes background advertising, supplying the grid girls' outfits as well as promotional campaigns which aim to target consumers directly during race weekends. In addition, a lounge in the drivers' camp is available to Deutsche Post, which the company also provides to third parties as a platform for events. Besides the comprehensive sponsorship, DHL is also present as the official logistics service provider to the DTM.