DHL Express Campaign "The International Specialists"
Worldwide advertising campaign launched
"The Speed of Yellow" - a yellow line symbolizes the speed of the deliveries.
In May 2011 DHL launched its global International Specialist advertising campaign in China, Hong Kong and Taiwan. The campaign will run in business media, local radio, television, print, digital, and out-of-home space in Asia and later, in other global markets. The advertisements highlight express shipping needs of all industries and focuses on DHL's expertise in delivering on-time, every time.
Ken Allen, CEO of DHL Express, said: "In upgrading our global infrastructure we are delivering on our promise to be the world's leading international cross-border express brand. We are thereby helping our customers get their goods significantly faster to their markets and making it easier for companies to access key industrial production centers."